Decision-Support System in Select Fast-Moving Consumer Goods Firms in South West Nigeria

Abstract

This study seeks to identify the types of Decision-Support System (DSS) used in fast
moving consumer goods and the extent and level of adoption in select firms. The study
was carried out in thirteen (13) Fast Moving Consumer Goods firms in three towns of
two states where there is high concentration of headquarters of FMCG firms’ in South
Western Nigeria. In the two select states, all the thirteen (13) Fast Moving Consumer
Goods firms were sampled. Three (3) departments were chosen from each of the select
firms and 195 copies of questionnaire were administered to wholesalers and members of
the departments. The findings showed that majority of the organisations use data-driven
DSS and majority of the firms also adopted only one type of the DSS. Moreover, most of
the organisations use their adopted DSS weekly, with adoption duration within two years.
Therefore, it was recommended that governments and policy makers should encourage
public and private manufacturing organisations, especially Fast-Moving Goods sector, to
continually deploy and use decision-support system because it is an assistive tool that
will enhance good and accurate decision making.