Use of Digital Communication Technologies Among Public Relations Officers in Select Federal Government Organisations in Nigeria

Abstract

The study examined the use of digital communication technologies among public relations officers in select Federal Government organisations in Nigeria. Descriptive survey research design was adopted for the study. The total population of the study was three hundred and fifty-six (356) public relations officers. Results indicate that Twitter, Facebook, Instagram, YouTube, LinkedIn, official websites are some of the digital communication technologies that are utilised by the public relations officers. The results were further strengthened with digital media theory which is a conceptualisation of the digital reality of users that contribute to their overall lives. The study concludes that the extent to which digital communication technologies are used among public relations officers in their various units facilitates effective information management, creates awareness for the services rendered by the organisations and lots more. Among other things, it was recommended that, the Federal Government should launch their official websites, Facebook, Twitter, YouTube and LinkedIn, share to different platforms as to create awareness about the activities of the organisations to ensure adequate patronage.