ALIGNING STRATEGY AND ORGANISATION'S OPERATIONAL INTEGRATION: A CRITICAL LINK TO ORGANISATIONAL SUCCESS

Abstract

This paper explores the significance of aligning operational activities with strategic alignment in the context of Benin City, Edo State, Nigeria. The study determined the importance of aligning strategy with operations in Nigerian Breweries in Benin City, Edo State, identifies the common challenges faced by Nigerian organizations in achieving this alignment in Benin City, Edo state and to determine the extent strategy alignment affect operation of the organisations in Edo state. The population of the study is one hundred and forty (140). Taro Yamani's formula was used to determine the sample size of one hundred and four (104). Linear regression was adopted to test the hypothesis. It was concluded that aligning strategy with operations is a critical factor for organizational success within Benin City challenging business environment and Nigeria at large. Findings reveal that organisational performances are difference due to the standard of strategic alignment implementation. It was recommended that an effective strategy alignment with operation of the organization should be implemented for the benefits the organisation.