Use of Advertising as a Strategic Tool for Health Promotion during COVID-19 Pandemic in Select Newspapers

Authors

  • Alhaji Musa Liman, PhD Department of Mass Communication Faculty of Social Sciences University of Maiduguri, Borno State, Nigeria

Keywords:

Pandemic, Advertising

Abstract

This study was designed as content analysis and the period of study spanned from 30th March
2020 to 4th May 2020. The two newspapers used in the study were Daily Trust and The
Leadership and 52 editions (26 for each newspaper) were content- analysed with specific
attention to placement of advertisements on COVID-19 in the pages of the newspapers. Findings
revealed thatout of the 141 advertisements identified in the two newspapers, 83 were related to

COVID-19 and only 58 centered on preventive measures. The major sponsors of these COVID-
19 related advertisements are the cooperate organisations. It was, therefore, recommended that

the government should consider utilising advertising during disease outbreak and pandemic to
stimulate the public to achieving common healthy life style.

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Published

2021-01-01

How to Cite

Alhaji Musa Liman, PhD. (2021). Use of Advertising as a Strategic Tool for Health Promotion during COVID-19 Pandemic in Select Newspapers. GVU Journal of Management and Social Sciences, 6(2), 196–203. Retrieved from https://gvucolmass.site/index.php/gvu-jmss/article/view/49

Issue

Vol. 6 No. 2 (2021): SAU Journal of Management and Social Sciences

Section

Articles

License

Copyright (c) 2021 Alhaji Musa Liman, PhD

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