Influence of COVID-19 Broadcast Media Campaigns on the Health Consciousness of Owerri Residents

Abstract

The researchers investigated the influence of COVID-19 broadcast media campaigns on the
health consciousness of Owerri residents. Perception and agenda setting theories served as the
theoretical underpin of the study. The researchers employed the survey method. From the
population of 555,500 of Owerri urban residents, 384 sample size was derived using Survey
monkey online sample size calculator. The multistage sampling technique was used and
questionnaire served as instrument for data collection. Findings revealed that at an average of
85% the Imo State residents to a large extent are exposed to broadcast media campaigns on
COVID-19 as it relates to their health. Further finding indicated that at an average mean of 3.0
(N=370) respondents are of the view that broadcast media campaigns on COVID-19 have caused
a lot of panic, though, through the media campaigns on COVID-19 they are made to believe that
unhealthy exposure to infected person they can contract it. It was recommended that, given that
large percentage 85% of respondents are exposed to broadcast media campaigns on COVID-19
the channel of communication could be a veritable platform where authorities can leverage on in
educating the masses on COVID-19 and other health issues. And broadcast media should package
their campaign content in way it will not cause panic among people. They should maintain their

efforts in shaping the perception of people to be conscious of their health in the wake of COVID-
19 in order to curtail the spread.