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Cynthia N. Jumbo, Bello M. Beli, Ezekiel S. Asemah,. Humour Appeals and Advertising Recall: A Review of Extant Literature. GVU J. Manag. Soc. Sci. [Internet]. 2021 Dec. 1 [cited 2026 May 25];6(2):1-7. Available from: https://gvucolmass.site/index.php/gvu-jmss/article/view/84