CYNTHIA N. JUMBO; BELLO M. BELI; EZEKIEL S. ASEMAH,. Humour Appeals and Advertising Recall: A Review of Extant Literature. GVU Journal of Management and Social Sciences, [S. l.], v. 6, n. 2, p. 1–7, 2021. Disponível em: https://gvucolmass.site/index.php/gvu-jmss/article/view/84. Acesso em: 25 may. 2026.